ICAP CRIF AE – Corporate Website

ICAP CRIF AE case study — Built the corporate site and kept 200+ service and editorial pages consistent across the group

Client:

ICAP CRIF AE

Date:

2021–2023

Duration:

24 months
ICAP CRIF AE – Corporate Website
The ICAP CRIF corporate website, the public face in Greece of a credit risk and business information group.
ICAP CRIF AE corporate pages — Service pages built for a non-technical editorial teamICAP CRIF AE editorial workflow — Draft, review and publish across seven editors

About the client

ICAP CRIF AE is one of the larger providers of credit risk management, business information and financial services in Greece, part of the international ICAP Group.

Project Overview

The job here was editorial before it was technical. Credit risk services are genuinely complicated, and the default way of describing them produces pages nobody finishes reading.So the structure did the work: one clear path per service area, consistent from section to section, with navigation that tells you where you are. WordPress underneath, so internal teams can update it themselves.Credibility matters more than personality on a site like this. A financial services company that looks careless online has a harder conversation with every prospect that visits.

The Challenge

Turning complex financial services into pages a visitor can actually follow is the whole problem. Say too little and you sound vague. Say too much and nobody reaches the part that matters to them.

My Contribution

I built the site on WordPress: page templates, content structures and navigation.I kept the layouts SEO-friendly and, more importantly, kept the whole thing manageable by people who don't write code.

Technology Stack

  • WordPress, corporate theme development, structured content management, SEO optimization
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