ICAP Romania BIS – Corporate Website

ICAP Romania BIS case study — Built the Romanian corporate site with an SEO-first structure and group-consistent branding

Client:

ICAP Romania BIS

Date:

2021–2023

Duration:

24 months
ICAP Romania BIS – Corporate Website
The ICAP Romania corporate website, the third market in the group to get the same treatment and the one where the shared template earned its keep.
ICAP Romania BIS content pages — Localised service pages under one group brandICAP Romania BIS SEO structure — Hierarchy and internal linking tuned for search

About the client

ICAP Romania BIS is the Romanian arm of the ICAP Group, providing credit risk management and business information services.

Project Overview

ICAP Romania needed the same thing its sister companies did: a main communication channel that presents services and corporate information without making a visitor work for it.Built on WordPress, structured for content-heavy corporate pages that stay easy to update. By this point the pattern was known, which is the real advantage of doing three sites inside one group. Decisions already made once didn’t get re-litigated.Group branding on one side, local market needs on the other, and a structure flexible enough to hold both.

The Challenge

Consistency with the group is easy to state and annoying to implement, because local content never quite fits the shape the template expects. The fix is to build slack into the template rather than exceptions into the pages.

My Contribution

I built the site on WordPress: core structure, templates and content organisation, aimed at something the team could keep updating on their own.Standard SEO and performance practice throughout, with the corporate look the group requires.

Technology Stack

  • WordPress, custom corporate theme, content-heavy architecture, SEO-focused implementation
Tags
Categories

Read More

Tell me about your project and get a price, timeline and project scope by email — no call needed.
Like what you see? Let’s work together

    How it works
    1. Tell me about your project below.
    2. I'll email you a few quick questions (about 3 minutes).
    3. You get a price, timeline and project scope by email — no call.
    A link helps me scope your project faster.

    Complete the short questionnaire to receive your indicative price, timeline and scope by email.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.