ICAP Bulgaria EAD – Corporate Website

ICAP Bulgaria needed its main digital presence to do a straightforward job: explain what the company does to business clients and partners, clearly enough that nobody has to ask.It runs on WordPress, structured around multiple service pages plus editorial and corporate updates. The interesting constraint was that this is one country inside an international group. The site had to look like it belongs to ICAP, while still saying what the Bulgarian market actually needs said.Most of the effort went somewhere unglamorous: making the content structure obvious enough that a non-technical editor can add a service page a year later and have it come out right.